Refresh Your PR Know-How with Cision’s PR Starter Kit
Change is constant. What can you do to meet the challenge and accomplish goals like increased awareness, engagement and media coverage?
The answer’s simple: review the basics of PR. With a strong foundation, you stay focused on using the tools and tech that produce results, whether they be newcomer Meerkat or the stalwart press release.
Cision’s PR Starter Kit will guide you through six critical areas: press releases, media lists, pitching, community management, digital newsrooms and measurement.
Read the free white paper to learn how to:
- Attract coverage with well-written press releases
- Engage the media by building a digital newsroom
- Drive greater campaign effectiveness and results through measurement