Erica Ehm, Founder and Publisher of YummyMummyClub.ca, shares her trade secrets for relationship building and rationale for why PR pros need to pay-to-play when engaging with influencers.
Learn how to find the right influencers for your brand
- What to offer in payment or products
- Strategies for growing your relationships with leading influencers
- And why PR pros should be working with influencers today.
Over the years, with the growing popularity of influencer programs, bloggers have been able to turn their passion into a paid profession. Public relations professionals and marketers continually debate the value of blogger services, however, it’s undeniable that those who have been successful in the space look increasingly like reputable media outlets and brands themselves, and not like amateur one-person operations.
Grow your brand with influencer marketing get start by downloading our whitepaper today.