The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online:
- Optimize Your News Release
- Add Engaging Elements Using Multimedia
- Build Relationships with Bloggers
- Leverage Twitter for Media Relations
- Build Your PR Value on Facebook
Read the full guide for a complete picture on combining the power of paid, owned and earned media so your organization succeeds online.