You can earn many times the amount of media coverage you’re getting now, but without all the hard work. Leverage our media relations hacks, and spend less of your time garnering more earned media.
Hack #1: Pitch as many people as you want, but make sure you give 20% of the people 80% of your attention.
Hack #2: Master the pitch customization triad and use the right tools for the job.
Hack #3: Properly pitch to journalists.
Hack #4: Rewire your brain about your relationship with journalists.
Hack #5: You win when you give journalists what they want.
A smart strategy and a willingness to take the right actions ensures you’re earning the media coverage your brand deserves. Take the first step towards more earned media coverage by viewing our complete hackers guide to media relations.