In today’s dynamic media landscape, marketing and communications leaders must establish meaningful relationships with influencers and buyers throughout the entire customer journey. Using earned media in an integrated way with paid and owned channels will be critical for maximizing program impact.
In “Master the Mix: Amplify Your Campaign Results With Earned Media,” Cision’s SVP of Marketing Ken Wincko explains how by taking a holistic, data-driven approach your team can:
- Listen to media channels for brand mentions, competitive activity and trending topics to drive strategy
- Target and build relationships with the influencers and decision-makers that matter most
- Create compelling, consistent content that inspires action
- Engage audiences by leveraging earned media in conjunction with paid and owned channels
- Analyze ongoing performance and attribute the financial impact of your programs