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About the White Paper
True measurement provides a new framework for PR and comms teams to showcase the effectiveness of their campaigns. It is predicated on the idea that measurement should be based on both the quality of coverage, as well as how that coverage drove specific business outcomes.
Download our True Measurement: An Earned Media Management Strategy whitepaper to learn more about:
- How to identify the current problem with earned media measurement
- A new approach: all about true measurement
- The measurement framework CMOs expect from comms teams
- How to achieve True Measurement