PRWeek, in partnership with Cision, conducted a global survey of CCOs, CMOs, SVPs and presidents, to better understand the challenges PR professionals are facing.
The survey underscores the struggle many comms teams have connecting the dots between content and tangible business results. 63% of the respondents cite their inability to measure impact effectively as one of the most difficult challenges they face.
Read the survey’s results and our analysis to discover:
- How PR pros can protect and gain more budget.
- Metrics comms pros can provide to the C-suite that illustrate how content turns prospects into purchasers.
- Whether it’s possible to deliver additional KPIs that are vital to your company.
Read the complete survey to discover how to get bigger pieces of your marketing budget, and tactics to overcome barriers to your team’s growth. Justify your existing spend, and gain much-needed approval for increasing your bottom line budget.