Word-of-mouth marketing (WOMM) harnesses the power of third-party recommendations and conversations, online and offline, from people your community trusts. It has the power to turn your customers into loyal brand advocates, while organically creating awareness, engagement and conversions.

Want to know how you can integrate WOMM practices into your current PR strategy? Cision’s free white paper, “How to Build and Evangelize Your Community with Word-of-Mouth Marketing,” shows you best practices for boosting interactions, mobilizing audiences and creating sales opportunities. You’ll also learn:

  • How to employ triggers, offline and online, to create the biggest impact
  • What five essential characteristics lead to successful WOMM
  • What 10 proven WOMM tactics you should be using—and how to measure your results

Exceed your PR objectives by adopting a word-of-mouth strategy. Learn how with Cision’s latest white paper, “How to Build and Evangelize Your Community with Word-of-Mouth Marketing!”

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