What if we told you that social media actually made journalists more reliant on PR professionals? According to research conducted by Cision and Canterbury Christ Church University, it’s true.

We surveyed 246 Canadian journalists to find out how they use social media and what they think about the PR industry then compiled our results for you in the 2016 Social Journalism Study.

Read the findings and learn:

  • Where to best pitch journalists and how you should follow-up
  • Why you should be focusing on more than just Twitter
  • How to position your brand as an expert source

The times have changed and the way you interact with journalists online need to as well. Get the insights you need from the 2016 Social Journalism Study.

Read our fifth annual study today!

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