Deliver Meaningful PR Measurement
In today’s world, data-driven PR is imperative. Vanity metrics like advertising value equivalency (AVE) and hits are out; concrete metrics are in. But how do you replace AVE when measuring media impressions?
Cision’s tip sheet “How to Replace AVE for Modern PR Measurement” will help you get a jump on proving ROI for today’s stakeholders. You’ll review the Barcelona Principles, and learn how to:
- Use PR data to increase revenue and customer engagement and loyalty
- Align objectives for your PR program with business outcomes
- Implement a PR measurement program today
Want to replace AVE and take your seat at the table? View Cision’s “How to Replace AVE for Modern PR Measurement” now!