Event marketing has a unique set of challenges. With content growing exponentially and readers fracturing across more and more channels, it’s difficult to reach event audiences at the right place and time. Whether you’re an exhibitor or event organizer, multi-channel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.
In this tip sheet, you’ll learn:
- How to leverage social media to promote your event or event presence.
- Why earned media is important and how to encourage it.
- How to use news release distribution to reach event goals.
Reaching hundreds or thousands of influencers, buyers, and journalists in a targeted way at the perfect time may seem impossible. However, with careful planning and strategic use of proper promotion channels, you can reach as many audience segments as possible for a successful show.