Blogging Statistics

  • 53 per cent of marketers say blogging is their top content marketing priority. (HubSpot, May 2017)
  • Bloggers who report “strong results” conduct influencer outreach and paid promotion. (Orbit Media, 2017)
  • The majority of content marketing has limited impact with 75 per cent of blog posts getting fewer than 10 social shares and zero links from other domains (Buzzsumo and Moz, 2015)
  • 57.6 per cent of bloggers include more than one image in their blog posts. (Orbit Media, 2017)
  • Content with an image once every 75-100 words receive double the shares than articles with fewer images (Buzzsumo, 2015)

Content Marketing Strategy

  • 78 per cent of effective content marketers use press release services in their content marketing strategy (Content Marketing Institute & PR Newswire)
  • 70 per cent of marketers lack a consistent or integrated content strategy (Altimeter)
  • The most successful B2B marketers spend 40 per cent of their total marketing budget on content marketing. The average of all respondents is 26 per cent. (Content Marketing Institute, 2017)
  • The most successful B2C marketers spend 26 per cent of their total marketing budget on content marketing. The average of all respondents is 22 per cent. (Content Marketing Institute, 2017)
  • The top tools marketers are planning to deploy in 2017 include account-based marketing, multichannel lead nurturing, and content syndication. (Demand Gen Report, 2017)
  • 87 per cent of buyers give more credence when content is shared by an industry influencer.(Demand Gen Report, 2017)
  • The average cost per lead is just under $200 (HubSpot, 2017)
  • Content marketing revenue will exceed $300 billion by 2019 (Statista, 2018)

Content Marketing Challenges

  • 63 per cent of marketers say their top challenge is generating traffic and leads (HubSpot, May 2017)
  • 89 per cent of marketers ranked improving the ability to measure and analyze marketing impact as a top priority. (Demand Gen Report, 2017)
  • 65.8 per cent of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle. (Venngage, 2017)

Content Creation

  • 84 per cent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events. (Meaningful Brands, 2017)
  • The social sharing of content is down 50 per cent since 2015 (BuzzSumo, March 2018)
  • 70 per cent of internet users want to learn about products through content versus traditional advertisements. (MDG Advertising)
  • 67.2 per cent of marketers rate infographics, charts and data visualization as the most engaging type of visual content (Venngage, 2017)

Search Engine Optimization (SEO)

  • In 2017, 48 per cent of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic (Advanced Web Ranking, SEO stats report 2017)
  • 65 per cent of marketers agree that link building is the most difficult tactic to perform (Advanced Web Ranking, SEO stats report 2017)
  • Media and publishing have the highest average Moz domain authority of 86 (Track Maven, 2017)
  • 50 per cent of page-1 Google results are now HTTPS (Moz, 2017)
  • 64.5 per cent of online searches are 4 words or longer. (Ahrefs, March 2017)
  • 75 per cent of people who find local, helpful information in search results are more likely to visit the physical stores. (Google 2017)
  • SEO leads have a 14.6 per cent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 per cent close rate (Search Engine Journal)

The top three factors that contributed to B2C marketers’ increased success in 2017: (Content Marketing Institute, 2017)

  • 75 per cent Strategy (development or adjustment)
  • 72 per cent Content Creation (higher quality, more efficient)
  • 53 per cent Content Distribution (better targeting, identification of what works)

The top five traits of the most successful B2C marketers in 2017: (Content Marketing Institute, 2017)

  • 93 per cent Organization is extremely/very committed to content marketing
  • 87 per cent Always/frequently prioritizes delivering content quality over content quantity
  • 84 per cent Always/frequently focuses on creating content for their audience versus brand
  • 82 per cent Always/frequently delivers content consistently
  • 82 per cent Agrees that organization has realistic expectations about what content marketing can achieve

The top three factors that contributed to B2B marketers’ increased success in 2017: (Content Marketing Institute, 2017)

  • 78 per cent Content Creation (higher quality, more efficient)
  • 72 per cent Strategy (development or adjustment)
  • 50 per cent Content Distribution (better targeting, identification of what works)

The top four traits of the most successful B2B marketers in 2017: (Content Marketing Institute, 2017)

  • 92 per cent Agrees that organization is focused on building audiences
  • 89 per cent Organization is extremely/very committed to content marketing
  • 88 per cent Agrees that organization values creativity and craft in content creation and production
  • 86 per cent Agrees that organization is realistic about what content marketing can achieve