White Paper: Tips for Creating a Powerful Public Service Announcement
Reaching the masses with a public service announcement is no longer as simple as it once was.
Tip Sheet: Quick & Easy Guide to Sharing Your News Release with the World
Social media allows public companies to interact with shareholders. Nearly 80% use social media, but don't have policies in place or understand its value.
Earnings Checklist: Best Practices for Preparing Your Earnings Release
The quarterly earnings release is a high-visibility opportunity to tell your company’s story. As a concrete, numbers-driven summary of the […]
2017 Canadian Travel Pitching Kit
Forging relationships with travel influencers is crucial to getting your story to consumers. Our kit will help you connect with the best ones.
Report: State of the Media 2017
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The Cision 2017 State of the Media Report
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals that while most consumer trust reports indicate that people have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public's trust.
The Five Truths of Modern Media Targeting
With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most.
Master the Mix: Amplify Your Campaign Results With Earned Media – LP
For years, marketing and communications executives tapped a concentrated media landscape to push out brand-centric messages to attract audience attention, gain trust and win market share. But that’s no longer a tenable strategy.
2016 Canadian Social Journalism Study – LP
In the fifth edition of Cision’s Social Journalism Study we have found that journalists have a love/hate relationship with their social channels. They love to publish and promote their content, but they dislike how social engagement may be eroding the foundations of journalism and its values.
2016 Holiday Pitching Kit
The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
How Influencer Marketing Fits Into The PESO Model
Extend your content’s reach and make it a priority for readers through influencer marketing that relies on a combination of paid, earned, shared and owned media: the PESO model.
9 WAYS TO SHOW THE VALUE OF PR
6 Steps for Harnessing Real-Time Influence – LP
Real-time opportunities are ones that your brand doesn’t expect or plan for and can include special events, incidents, trending topics, industry news and more. When these opportunities arise, you need to react right away, gain authority over the event and make it relevant for your audience.
How to Monitor Anything Social: 2016 Federal Budget Analysis
Social media is becoming a valued tool for polling public opinion and we’re taking the pulse of Canadians about the 2016 Federal Budget.
Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics – LP
As a crisis keeps getting more coverage and mentions, it’s easy to assume that your brand is taking a major hit. But is it really? A large amount of coverage and tons of mentions about a topic don’t mean your brand is sinking. On the other hand, a small amount of coverage and few mentions doesn’t mean your brand has escaped unharmed.
Medical Marijuana a Canadian Industry to Grow On – LP
Marijuana in Canada is a $100 million industry that is primed to blossom into a $5 billion business…if the federal government legalizes its recreational use. What you don’t know about pot in Canada is an opportunity cost you cannot afford.
The 9-Step Guide to Measuring Social ROI