Cision Report – The Earned Media Opportunity
Cision called on Outsell, Inc., a research and advisory firm focused on media, information, technology, and the business of data, to interview CMOs and marketing leaders to gain their valuable insights into the world of earned media.
Cision Guide – Online Discoverability Survival Kit for Small Businesses
If you run a small business, or you're a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience.
10 Ways to Promote Your Event – LP
Whether you’re an exhibitor or event organizer, multi-channel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.
Influencer Targeting Pitching Guide – Holiday Gift Guides (LP)
Every brand wants to stand out during the holiday season.
White Paper: Tips for Creating a Powerful Public Service Announcement
Reaching the masses with a public service announcement is no longer as simple as it once was.
Tip Sheet: Quick & Easy Guide to Sharing Your News Release with the World
Social media allows public companies to interact with shareholders. Nearly 80% use social media, but don't have policies in place or understand its value.
Earnings Checklist: Best Practices for Preparing Your Earnings Release
The quarterly earnings release is a high-visibility opportunity to tell your company’s story. As a concrete, numbers-driven summary of the […]
2017 Canadian Travel Pitching Kit
Forging relationships with travel influencers is crucial to getting your story to consumers. Our kit will help you connect with the best ones.
Report: State of the Media 2017
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The Cision 2017 State of the Media Report
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals that while most consumer trust reports indicate that people have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public's trust.
The Five Truths of Modern Media Targeting
With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most.
Master the Mix: Amplify Your Campaign Results With Earned Media – LP
For years, marketing and communications executives tapped a concentrated media landscape to push out brand-centric messages to attract audience attention, gain trust and win market share. But that’s no longer a tenable strategy.
2016 Canadian Social Journalism Study – LP
In the fifth edition of Cision’s Social Journalism Study we have found that journalists have a love/hate relationship with their social channels. They love to publish and promote their content, but they dislike how social engagement may be eroding the foundations of journalism and its values.
2016 Holiday Pitching Kit
The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
How Influencer Marketing Fits Into The PESO Model
Extend your content’s reach and make it a priority for readers through influencer marketing that relies on a combination of paid, earned, shared and owned media: the PESO model.
9 WAYS TO SHOW THE VALUE OF PR
6 Steps for Harnessing Real-Time Influence – LP
Real-time opportunities are ones that your brand doesn’t expect or plan for and can include special events, incidents, trending topics, industry news and more. When these opportunities arise, you need to react right away, gain authority over the event and make it relevant for your audience.