2017 Global Comms Report: Challenges and Trends – LP
A newly released survey conducted by Demand Gen Report reveals earned media is not only the priority of PR teams, but represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.
Videos: The Future of Earned Media Measurement with Jay Baer
Cision talks with Jay Baer to get his point of view on the future earned media and influencer marketing measurement, as he sees it.
2017 Canadian Health Pitching Kit
Forging relationships with health influencers and trendsetters is a crucial element in delivering your stories to target audience members. The media professionals featured in our Health Pitching Kit represent the leading health publications and blogs where your brand could be featured.
10 Tips to Get Journalists to Read Your Pitch And Cover Your News – LP
Even if a journalist likes your pitch, how do you get your brand's story recognized in print, broadcast or online media? Find out by reading and following these 10 tips.
How Mature Is Your Earned Media Measurement Strategy?
Communicators now have the power to measure the financial impact of their efforts. How does your strategy stack up?
Tip Sheet: 5 Media Relations Hacks to Get More Coverage
You can earn many times the amount of media coverage you’re getting now, but without all the hard work. Leverage our media relations hacks, and spend less of your time garnering more earned media.
Report: 2017 Canadian Social Journalism Study
Cision’s free 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed journalists on their social media habits, preferences and views.
Cision Report – The Earned Media Opportunity
Cision called on Outsell, Inc., a research and advisory firm focused on media, information, technology, and the business of data, to interview CMOs and marketing leaders to gain their valuable insights into the world of earned media.
Cision Guide – Online Discoverability Survival Kit for Small Businesses
If you run a small business, or you're a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience.
10 Ways to Promote Your Event – LP
Whether you’re an exhibitor or event organizer, multi-channel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.
Influencer Targeting Pitching Guide – Holiday Gift Guides (LP)
Every brand wants to stand out during the holiday season.
White Paper: Tips for Creating a Powerful Public Service Announcement
Reaching the masses with a public service announcement is no longer as simple as it once was.
Tip Sheet: Quick & Easy Guide to Sharing Your News Release with the World
Social media allows public companies to interact with shareholders. Nearly 80% use social media, but don't have policies in place or understand its value.
Earnings Checklist: Best Practices for Preparing Your Earnings Release
The quarterly earnings release is a high-visibility opportunity to tell your company’s story. As a concrete, numbers-driven summary of the […]
2017 Canadian Travel Pitching Kit
Forging relationships with travel influencers is crucial to getting your story to consumers. Our kit will help you connect with the best ones.
Report: State of the Media 2017
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The Cision 2017 State of the Media Report
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals that while most consumer trust reports indicate that people have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public's trust.
The Five Truths of Modern Media Targeting
With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most.