Cision Report – The Earned Media Opportunity
Cision called on Outsell, Inc., a research and advisory firm focused on media, information, technology, and the business of data, to interview CMOs and marketing leaders to gain their valuable insights into the world of earned media.
Cision Guide – Online Discoverability Survival Kit for Small Businesses
If you run a small business, or you're a PR professional working on behalf of one, making sure the company is easily found online could be the difference between success or failure. The key to great online discoverability is getting your message out to your target audience.
10 Ways to Promote Your Event – LP
Whether you’re an exhibitor or event organizer, multi-channel event promotion is the key to reaching your desired audience and attracting the best attendees to the event.
Influencer Targeting Pitching Guide – Holiday Gift Guides (LP)
Every brand wants to stand out during the holiday season.
White Paper: Tips for Creating a Powerful Public Service Announcement
Reaching the masses with a public service announcement is no longer as simple as it once was.
Tip Sheet: Quick & Easy Guide to Sharing Your News Release with the World
Social media allows public companies to interact with shareholders. Nearly 80% use social media, but don't have policies in place or understand its value.
2017 Canadian Travel Pitching Kit
Forging relationships with travel influencers is crucial to getting your story to consumers. Our kit will help you connect with the best ones.
Report: State of the Media 2017
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The Cision 2017 State of the Media Report
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals that while most consumer trust reports indicate that people have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public's trust.
The Five Truths of Modern Media Targeting
With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most.
WEBINAR: 9 TOOLS & TIPS THAT DRIVE CONTENT MARKETING RESULTS
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics. Watch our free on-demand webinar with marketing technology expert Ian Cleary to learn about nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
Outside-the-Box Content Marketing for PR
Content marketing is a proven strategy. To capture your audience’s attention, you’re going to have to go beyond traditional content marketing tactics.
Build and Evangelize Your Community With Word-of-Mouth Marketing
Word-of-mouth marketing has the power to turn customers into loyal brand advocates. See how word-of-mouth benefits and brands and how you can build it.