Report: State of the Media 2017
Discover the growing challenges 1,550 top journalists are facing and how to ensure your communications programs drive better engagement and results in Cision’s 2017 State of the Media Report.
The Cision 2017 State of the Media Report
Cision’s annual survey of more than 1,550 North American journalists and influencers reveals that while most consumer trust reports indicate that people have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public's trust.
The Five Truths of Modern Media Targeting
With an ever-growing sphere of influence, it’s never been more complicated for communicators and PR professionals to understand who impacts the opinions of their audience most.
WEBINAR: 9 TOOLS & TIPS THAT DRIVE CONTENT MARKETING RESULTS
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics. Watch our free on-demand webinar with marketing technology expert Ian Cleary to learn about nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
Outside-the-Box Content Marketing for PR
Content marketing is a proven strategy. To capture your audience’s attention, you’re going to have to go beyond traditional content marketing tactics.
Build and Evangelize Your Community With Word-of-Mouth Marketing
Word-of-mouth marketing has the power to turn customers into loyal brand advocates. See how word-of-mouth benefits and brands and how you can build it.