Cision Distribution helps communications teams gain earned media and prove business impact by providing unrivaled access to influencers across traditional, online and social mediums. Nobody can generate more credibility or visibility for your news than Cision.

Canada Newswire

Canada Newswire

Our expansive newswire targets and delivers content to media outlets, influencers, trade publications and websites. Our credibility, digital authority and technology help to garner media coverage, drive online visibility and boost search engine results. So, whether you’re seeking editorial coverage, investor awareness or consumer engagement, Cision can boost your results.

  • The industry’s largest and most trusted press release distribution network. Newswire.ca leads the industry in search engine referrals and unique web traffic in Canada (and in combination with PRNewswire.com – the world).
  • Global reach – Newswire distribution in 40+ languages and 170+ countries
  • Exclusive delivery to 55k+ My CNW subscribers and 40k+ PR Newswire for Journalist members worldwide
  • Simultaneous distribution of press releases and multimedia content
  • Online syndication – our network includes thousands of major media, industry, trade, regional and sector websites in many languages
  • Toronto Stock Exchange exclusively endorses Cision for news release distribution
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Press Release Measurement

Press Release Measurement

Every Cision press release receives a complimentary Visibility Report to provide insights on release performance. The Visibility Report provides a snapshot of the overall success – highlighting online pickup, traffic, audience data, engagement metrics and industry benchmarks – of your distribution.

  • Receive reports on where your release appeared online and how to interpret impressions.
  • Compare distribution results of different releases to gauge audience reception.
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Multimedia

Multimedia

Visual content drives discoverability and sparks engagement. Make your story stand out with engaging visual content that is more likely to draw the eye of the media. In fact, 71% of journalists “always” or “often” use multimedia in the stories they publish. Multimedia is no longer a nice to have; it’s a must… and Cision provides flexible options to help you make the most of it.

  • Multimedia distribution: Boost the visibility of your message by up to 2.8x by including multimedia with your press release, in whatever combination you need. Our website offers a variety of templates to showcase your multimedia and many of our website partners support and render photos, videos, infographics and PDFs. We can even showcase your image on a Times Square billboard.
  • Content Centre: Streamline your existing owned and paid efforts to simultaneously enhance your earned channel. Drive targeted audience views, garner earned media, boost engagement and generate leads with a custom designed landing page.
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Consultative Support

Consultative Support

A key differentiator that Cision offers your brand is our editorial and consultative support. Our award-winning Content Services team not only ensures the quality and authenticity of your news but also provides:

  • Expert proof-reading (last year our team discovered and corrected over 4,500 errors in client copy before it went public)
  • SEO training and consultation
  • Best practices and targeting recommendations
  • 24/7/365 support
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