The Cision Communications Cloud® provides the most dynamic and comprehensive source of vetted traditional media contacts and non-traditional influencers in the industry. Our unique search abilities and recommendations enable you to target the right audiences for your campaigns.

TARGET INFLUENCERS

Target Influencers

  • The largest, most comprehensive source of vetted media contacts and influencers: Gain access to 1.5 million global influencers, outlets and opportunities with human validated profiles. Our Canadian-based Media Researchers ensure we have the best media database available.
  • Premium contact information: Our profiles go beyond basic contact details and dive into the biographical information of a journalist or influencer. Understand the topics they write about, their recent tweets, preferred method of contact and much more.
  • Targeted search functionality: The wide range of search options allow you to narrow down your search and find the right influencers that can deliver your message. The popular ‘Talking About’ search allows you to identify influencers based on topics they’ve been discussing online and via Twitter.
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ENHANCE OUTREACH SUCCESS

Enhance Outreach Success

  • Human validated profiles: Our expert global media research team is the largest in the industry and ensures that our influencer profiles are properly researched and display the most up to date contact information.
  • Audience insights: Gain insight into an influencer’s audience, including demographics – location, gender, age, education – as well as the brands and topics that resonate with that audience for more effective targeting.
  • Streamline campaign management: Improve team collaboration by tying back all communications to a single campaign, to understand the effectiveness of outreach efforts and to help guide future campaigns.
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CONNECT AND BUILD RELATIONSHIPS

Connect and build relationships

  • Build and manage influencer lists:  Improve collaboration and outreach success by managing influencer and outlet lists directly in the Comms Cloud Platform. Recommended list additions ensure that lists are constantly evolving and that the right people are being targeted to deliver your message.
  • Email distribution with analytics: Once you’ve built your list of influencers, engage with them directly in the platform and understand the effectiveness of your outreach with open rates and engagement metrics.
  • Engage across social media: Connect your company social accounts to schedule and publish social campaigns. Monitor and engage with identified influencers via social media with the Streams functionality.
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