Drex has over 20 years experience in broadcasting and programming.  He co-hosts the Steele and Drex show alongside Lynda Steele weekday afternoons on CKNW 980.

Follow him @Drex

 

What is it like to be a radio host for CKNW AM 980 in Vancouver?

It’s fun, frightening and exciting all at the same time. You could be talking about distracted driving one second only to be interrupted by an important breaking news story. If that happens, you must fly by the seat of your pants and start providing wall-to-wall event coverage.

 

How do you decide what to cover?

We have a production meeting at 11 a.m. each day, three hours before the show with our two producers and my co-host Lynda Steele. We go over breaking news items, stories that need more focus and fun stuff along the way, but it can all change throughout the day. In fact, while answering these questions we’re moving four things on today’s show as something new is about to break.

 

How does social media factor into your work?

Lynda and I are very active on social media using Twitter, Instagram and Facebook. A lot of our show is highly sharable in small bite size bits, so we share a lot of content online and Facebook Live all of our big interviews. Radio isn’t just noise anymore; people want more ways to interact. What’s great about social media is that in a talk environment, our listeners can communicate their opinions in real time so we can react on-air in real time too.

 

What does a typical day look like for you?

I am up at 7 a.m. with my dogs drinking coffee, answering emails and then drinking more coffee.  I dip into CNN, Global News: BC1 and the CBC News network on TV and then start surfing Reddit, Facebook, and local news Twitter accounts.

I’m on the train by 9:30 a.m. and listen to CKNW on the way in to see what we’re leading with, while taking notes on my cell. Then I answer more emails, go to meetings, and set-up pre-tapes through the morning. We’re on-air from 2-6 p.m. and then I catch the train home, eat dinner and decompress.

 

What’s your number one tip for PR people?

Always tell me what’s in it for our listeners. Why will they care?

 

What was your favourite story to work on?

There are way too many to list them all. If I had to choose it would be stories covering those who are treated unfairly because of bureaucracy, provincial politics, social justice issues and LGBTQ rights.

 

What’s the story you’d most like to cover

I’d love to cover the new Apple campus construction in Palo Alto. I love technology and seeing how we’re using it to create state-of-the-art work spaces.

 

Beverage of choice?

Coffee. It has to be espresso with fresh ground beans. The best investment I ever made was an espresso machine.

About Melissa Meyer

Melissa Meyer is a Coordinator of Customer Marketing at Cision, where she helps clients shine by sharing their communications success stories. You'll find her talking about all things PR, pop culture and basketball on Twitter @_MelissaMeyer.

Copyright © 2017 Cision Canada Inc.
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