This post originally appeared on Newswire.ca

A veteran broadcaster with 20 years of radio and television experience, Jeff McArthur prides himself on knowing how to engage and inform his audience. He co-hosts Global’s The Morning Show, andjoins Matt Gurney and Supriya Dwivedi for candid conversation on developing stories through the morning on AM 640.

 

Follow him @jmacspeaks

What’s it like to be an anchor for Global News/AM 640?

This is such a challenging and rewarding job; working both on the radio and TV sides.  I’m not sure there are too many positions like it.  Each media demands a bit of a different touch and I feel like on both fronts we are really being innovative. We’re hoping people will wake up with us on the TV side and follow us into the car and pick up the conversation on the radio as they commute into work.

 

How do you decide what to cover?

It’s truly the most rewarding part of the job. I’m blessed to work with such great producers and content creators.   We have daily editorial meetings where we not only try to determine what’s important to the audience but also how best to cover it.  It’s a total team effort.

 

What does a typical day look like for you?

The alarm goes off at 3:45 a.m. Yes, you read that right!  The first 10 minutes are painful.  But after that, it is fast-paced and exhilarating.  I’m usually out of the office by midday and will grab a nap or have some gym time.  By 4:00 p.m., I’m plugged back into the news and prepping for the next morning.

 

What was your favourite story to work on?

That’s always a tough question as there have certainly been many memorable ones.  The Sandy Hook shootings broke 20 minutes before I went to air.  I stayed on the radio for six emotional hours that day.  The Rob Ford saga was also memorable.  There were three days in a row we threw out entire shows just before air and changed course because of something Rob said that afternoon.

 

What’s your number one tip for PR people?

Tell me why the audience will benefit or be enriched by your client or pitch.

 

First website you load in the morning?

It’s a toss-up between globalnews.ca and 640toronto.com.  How’s that for diplomacy?

 

Coffee or beer or green juice?

Do you have to ask?  I refer you back to my wake up time.  Coffee and plenty of it, baby!!!

About Melissa Meyer

Melissa Meyer is a community manager for Cision. She has over five years experience in PR, writing and social media management and oversees Cision’s exclusive online customer community, Cision City. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

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