This post originally appeared on Newswire.ca
Breaking news stories from our neighbours to the south are often integral to the Canadian news cycle. Reporting from Washington, Global National’s Jackson Proskow is tasked with providing Canadians with context and insight into American news. Here Jackson shares what life is like for a foreign correspondent, his top tip for PR pros and the dream story he’s gearing up to report on.
Follow him @JProskowGlobal.
What is it like to be reporting out of the US for a Canadian audience?
It’s humbling to realize that foreign reporters are very small fish in the giant pond of American media, especially when covering the same stories as the big U.S. networks. I also love that we get to step back to provide context and insight that our Canadian audience may not otherwise have since they are often not immersed in American news to the same extent that people here are.
What does a typical day look like for you?
Like any journalist, I scan the papers and try to flip through three or four of the network morning shows for story ideas. The big U.S. news of the day may be of no interest to Canadians, so I’m always on the lookout for a variety of story ideas that may include features or analysis of issues.
What’s your number one tip for PR people?
Think like a journalist: when you’re pitching, do your research and know your audience. I’m constantly amazed at how many pitches I receive to cover stories that aren’t based anywhere near Washington or aren’t related to anything I would ever report on. In my previous role, as a strictly political beat reporter in Toronto, PR people would repeatedly email me and then follow up with phone calls to cover lifestyle stories, pet products and technology. It just didn’t make a lot of sense, especially when we had a reporter on-staff who covered those types of issues.
Favourite story you’ve ever worked on?
Travelling to London to cover the royal wedding in 2011. The pomp and circumstance and the scale of the whole event were incredible.
Dream story you’d love to work on?
The 2016 Presidential race. It’s sneaking up fast and I’m looking forward to every minute of it.
Coffee or beer?
Coffee. Black and often.