Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh in on what organizations can do to get more engagement with Gen Y.
Jodie Shupac, @jshup – Contributor/ The Grid
Dan Naylor, @dan_naylor – Services Director/ ISM Search & Social
Sheri Campbell, @campbell_sheri– Account Supervisor/ Real interactive
Dave Wilkin, @dwilkin– Founder/ Redwood Strategic
Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment
Moderated by Julie Geller, @JulieGeller, Director of Marketing & Social Media at Cision Canada.
What do you think? Tweet us @Cision_Canada