Is being authentic enough for Gen Y? Or do brands need to do more? Our social media ref panelists weigh in on what organizations can do to get more engagement with Gen Y.

 

Jodie Shupac, @jshup – Contributor/ The Grid

Dan Naylor, @dan_naylor – Services Director/ ISM Search & Social

Sheri Campbell, @campbell_sheri– Account Supervisor/ Real interactive

Dave Wilkin, @dwilkin– Founder/ Redwood Strategic

Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment

 

Moderated by Julie Geller, @JulieGeller, Director of  Marketing & Social Media at Cision Canada.

What do you think? Tweet us @Cision_Canada

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