Panelists at the Social Media Ref measure pros and cons of associating an influencer with a brand.
Dre Labre- Partner, Creative Director Rethink Canada, @drelabre
Lauren O’ Neil- Associate Producer, Community and Social Media at CBC, @laurenonizzle
Laurie Dillon Schalk- Planning Director, Digital at DraftFCB, @ldillonschalk
Sidneyeve Matrix- Associate Professor, Media at Queen’s University, @sidneyeve