In Part 2 of this episode of The Influencers, Jay Baer,  President of Marketing Consultancy at Convince & Convert and Terry Foster, President of Cision Canada, discuss tips for compelling headlines, why the thesaurus should be your best friend and how to stretch and re-purpose content.

 

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Episode 4: The Buzzfeedization of headlines
Episode 5: Snackable or long form content?
Episode 6: Triggering earned coverage

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