Proctor & Gamble annually honors the best and brightest in the beauty industry media. The company hosted its 7th annual awards on November 24, 2015, with nearly 150 bloggers, editors and YouTubers in attendance. The awards focused on the teams behind the best beauty stories in Canadian media with a nod the influencers who made them happen. Go behind the scenes with us to see who won and gets some tips on creative valued branded content from YouTube star Rachel Cooper, creator of beauty vlog @Rachhloves with more than 400,000 subscribers.
Hear more from Rachel and other top media influencers on the best practices for influencer marketing in our Influencer Marketing Toolkit.