Balancing different types of Branded Social Content

How do you balance user-generated content, curated content and branded content? Is there a way to push branded content without being too salesy? Our social media ref panelists weigh in:

Panelists:

Jodie Shupac, @jshup – Contributor/ The Grid

Dan Naylor, @dan_naylor – Services Director/ ISM Search & Social

Sheri Campbell, @campbell_sheri– Account Supervisor/ Real interactive

Dave Wilkin, @dwilkin– Founder/ Redwood Strategic

Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment

 

Moderated by Julie Geller, @JulieGeller, Director of  Marketing & Social Media at Cision Canada.

What do you think? Tweet us @Cision_Canada



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