How do you balance user-generated content, curated content and branded content? Is there a way to push branded content without being too salesy? Our social media ref panelists weigh in:
Jodie Shupac, @jshup – Contributor/ The Grid
Dan Naylor, @dan_naylor – Services Director/ ISM Search & Social
Sheri Campbell, @campbell_sheri– Account Supervisor/ Real interactive
Dave Wilkin, @dwilkin– Founder/ Redwood Strategic
Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment
Moderated by Julie Geller, @JulieGeller, Director of Marketing & Social Media at Cision Canada.
What do you think? Tweet us @Cision_Canada