Our Global Insights team identifies the experience your customers are having with your brand and how they’re sharing that across all media channels to build strategic brand management.

Understand relationships

Our analysts help you identify the customer experiences that are driving them to share on social media, inclusive of sentiment, topics and the overall emotion your brand incites. Obtain these insights when needed or receive them in real time via our customized dashboards.

Differentiate your brand

We analyze conversations across your industry, building benchmarks and identifying opportunities for you to outshine your competitors.

Build brand loyalty

We identify the messages that resonate with your customers, so you can adjust your brand strategies and tactics to build a strong, loyal and advocating customer base.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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