Our clients need to create content that engages target audiences, triggers conversations and measure its effectiveness with social media analysis.

Find the right platforms

Our teams work with you to determine which social platforms matter to your audiences and the types of content and engagement that have the most impact in those platforms.


Target your niche

Social media strategies become more effective when you can identify appropriate influencers driving conversation about your brand or category. Cision’s research moves beyond follower counts to uncover community engagement and activation capabilities that directly impact your brand.


Engage more effectively

Cision’s multi-segmented research identifies relevant themes to influencers and communities. Social engagement becomes more effective when you are participating in conversations that matter to your audience.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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