See clear results of your communication efforts—whether tracking the impact of individual campaigns, crisis management responses or overall media strategies.

Demonstrate PR ROI

Rely on concrete KPIs that report PR‘s value to show how messages resonate regionally, to illustrate growth by benchmarking against past performances and to determine the brand impact of each piece of coverage.

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Get ahead of crises

Preserve your brand’s reputation by identifying and preparing for issues before they strike. Pinpoint the influencers involved, see audience responses in real time and use the best platforms and messaging for better crisis mitigation.

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Protect brand image

Understand perception of your brand with customized concrete metrics that allow you to identify controversial issues, benchmark against competitors and instantly access unbiased intelligence about your brand for better reputation management.

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Measure share of voice

Engage customers and outmaneuver competitors by understanding your place in the media landscape. Our cross-channel insights quantify share of voice, pinpoint where messages resonate most and show the true perception of your brand.

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Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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