Go beyond cost-center metrics to build an effective strategy.

Illustrate real PR ROI

Our methodology allows you to demonstrate value to decision makers by clearly articulating campaign KPIs and reputation impact across audiences from Main Street to Bay Street.

Refine your goals

Competitive benchmarking allows you to isolate campaign and media strategy against broader industry or macro-industry trends. The resulting insights empower organizations to rapidly course-correct or seize opportunities before others do.

Explore your reach

Media mentions and share of voice are only part of the story. Cision Global Analysts deploy advanced methodologies - including our proprietary PR Recall™ - that allow clients to understand not just what’s being said but how likely it is to be seen and remembered.

Understand regional variants

Find out how your brand story and efforts resonate at a regional level by exploring perception and cultural differences in coverage and consumer attitudes.

A step ahead

Cision’s detailed studies and reports provide thoughtful perspectives on media strategies. Many clients supplement these reports with digital dashboards, which provide updated measurements on the performance metrics that are most important to that individual client. No matter your requirements, Cision provides the right tools for the job.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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