By evaluating how news and social media coverage drive and hamper corporate reputations, we help financial institutions unlock a material differentiator – customer experience.
Focus on customer experience
In the highly competitive financial sector, customer experience is paramount. Cision analysts work with you to identify and measure key experiential factors that inform your media and social campaigns.
Manage a crisis
Trouble happens. When it does, Cision analysts can help you more effectively manage your strategy by evaluating the effectiveness and authenticity of your message.
Understand regional concerns and preferences
Client expectations and sentiment differ by region and product line. Cision analysts are attuned to these nuances, allowing us to narrow in on individual client segments or summarize diverse perspectives across multiple segments.
Meet Our Lead Analysts
Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.
Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.
Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.