With Cision Global Insights, you can take your market education strategies to the next level by understanding who is talking about your products and what they are saying.
Mainstream or multistream
No longer constrained to inclusion solely in journals and the business press, conversations around pharmaceutical and biotech companies and their therapeutics are regularly found in mainstream and social media. An effective omni-channel strategy is informed by understanding the relevant outlets, social networks, influencers and themes encapsulating your brands.
Know customer perception
When patient education is part of your media strategy, Cision analysts can inform and benchmark your strategies through faceted, multi-segment mining of conversations across traditional, online and social channels.
Mine the conversation
Political, economic and cultural forces affect your company’s revenues, brand and valuation. From biotherapeutics to alternative medicines, Cision Global Insights helps global organizations identify and evaluate emerging themes within a defined market segment or across numerous segments.
Meet Our Lead Analysts
Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.
Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.
Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.