Social, print, broadcast and online media analyses support channel-specific and multi-channel recommendations and performance metrics to model your marketing mix.

Get more for your spend

Consumers are bombarded with messages across all media channels. So which should you invest in? We help you understand what messages and channels resonate with your audience so you can best leverage your marketing budget to the channels that drive revenue.

Feed our data into your modeling

The Global Insights methodology was designed specifically to represent the peculiarities of media strategies in marketing mix models, quantifying how positive and negative content is remembered across multiple media channels from social to broadcast to print. Clients can more effectively manage their media mix strategies with global, multi-channel performance metrics.

Continuous tracking and integration

Cision’s media measurement briefings and dashboards inform marketing mix models, while providing a consistent and trustworthy data source for an unbiased comparison. A more educated marketing mix model allows clients to more effectively allocate budgets and resources.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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