Marketing effectiveness briefs written by our analysts tap deep into social media to provide you with feedback and insights as you run campaigns, ads and launches.

Know what resonates

Did your new ad or product launch spur social shares or comments? Find out whether your campaigns had an impact with consumers on social media to understand if your message is resonating within one or all of your audience segments.


Evaluate your impact

Evaluate more than conversational volume to understand the true impact of your marketing programs. Our analysts segment social conversations across audiences, demographics and themes to measure the media impact of your marketing campaigns.


Adapt and adjust

Discover what’s not working to minimize lost time and investment. Cision analysts create reports, briefings and readouts that help identify traction problems early so that you have more time to course correct and maximize returns.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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