Marketing effectiveness briefs written by our analysts tap deep into social media to provide you with feedback and insights as you run campaigns, ads and launches.

Know what resonates

Did your new ad or product launch spur social shares or comments? Find out whether your campaigns had an impact with consumers on social media to understand if your message is resonating within one or all of your audience segments.


Evaluate your impact

Evaluate more than conversational volume to understand the true impact of your marketing programs. Our analysts segment social conversations across audiences, demographics and themes to measure the media impact of your marketing campaigns.


Adapt and adjust

Discover what’s not working to minimize lost time and investment. Cision analysts create reports, briefings and readouts that help identify traction problems early so that you have more time to course correct and maximize returns.

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