When crises arise, Cision Global Insights helps gauge the impact on your brand, monitor consumer reaction and identify potential crisis mitigation paths.
Identify a crisis in the making
Social media informs traditional media, and traditional media powers social. Cision analysts’ holistic, omni-channel approach spots emerging issues on social before a crisis develops or escalates.
Understand the evolution
Across social and traditional media channels, we help you pinpoint damaging aspects of the situation, from the voices involved to specific escalation points. An educated crisis management strategy allows organizations to more effectively move to crisis resolution.
Mitigate the damage
An effective crisis response is both consistent and nimble. Cision’s analysts work with your teams to identify messaging that resonates, as well as the channels where it has the strongest impact.
Meet Our Lead Analysts
Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.
Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.
Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.