Gather valuable, organic consumer insights by monitoring what people are sharing and saying on social media–and who and what are influencing the conversation.

Understand the voice of the customer

You can learn a lot about your customers by the language and phrases they use to express themselves on social media. Cision Global Insights can aid you in profiling your customers’ needs and understanding how they vary by market or region, and across languages.


Unearth brand experiences

Shared customer experiences and opinions expressed on social media drive and influence consumer purchasing decisions. Stay in the know about the online conversation around your brand.


Explore customer desires

Insights can be gained from how a consumer moves from “need” to “purchase” on varying levels. Buying signals and associated drivers can be aggregated at the market level, or segmented based on a variety of demographic facets, helping organizations target and leverage messaging for greater effectiveness.


Tap into serendipity

Mining for consumer insights has led to the launch of new products and the targeting of new segments. We help your brand find new opportunities by isolating the themes that your defined market segments find most engaging.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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