Take advantage of emerging forces, adjust current tactics and create more effective media strategies by understanding how the market views your competitors.
Listen to market talk about competitors
While it’s important to know who’s in the spotlight, it’s equally important to understand why. We help organizations obtain actionable competitive intelligence from social conversation and news coverage to better position their brand within or across media channels.
Explore global sentiment
Different market segments value different brand attributes. Cision analysts develop briefings based on a faceted, multi-segment approach that surfaces comparative insights from diverse demographics and regions.
Track important criteria
Keep your finger on the pulse of the conversation and competition. Combine our award-winning technology and Global Insights to provide continuous access to track the criteria that matter.
Meet Our Lead Analysts
Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.
Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.
Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.