Build reputation by amplifying placements, identify threats before they do harm and listen to understand how your audience perceives your brand.

Understand your audience

Gather valuable consumer insights by monitoring what people share and say on social media–and who and what influence the conversation. Profile customer needs, understand variances by market or region and identify new opportunities.

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Monitor brand health

Define media KPIs that show brand value—and compare it to competitors—so you can maximize reputational impact. Establish a brand health baseline with advice from expert analysts and continuously monitor your brand with unbiased data.

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Build brand loyalty

Turn customers into brand advocates with insights from our expert analysts. Identify messaging that resonates, opportunities to outshine competitors and experiences that drive sharing—so you can better manage your brand.

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Mitigate crises

Ensure brand health by spotting issues before they do harm. Cision Global Insights helps identify crisis mitigation opportunities, pinpoints factors causing damage, analyzes social media reaction and finds messaging that resonates.

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Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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