Evaluate media KPIs that affect your brand’s value–and compare it to competitors – so you can maximize reputational impact.
Determine reputation drivers
Our analysts work with you to establish a brand health baseline, identify and measure key reputational drivers for your brand and develop benchmark comparisons to illuminate brand performance in the context of sector or macro-environmental trends.
Explore geographical differences
Reputational drivers may differ across Canadian markets and around the world. Influencers have different perspectives and customers may react differently based on cultural expectations. Cision’s global perspective can help you identify and understand regional differences in coverage and attitudes.
Build better benchmarks
Cision analysts data mine omni-media, global coverage to inform measurement methodologies, such as reach, PR Recall™ and sentiment. These measurements produce superior competitive and historical benchmarks that allow organizations to better evaluate media campaigns.
Our services help organizations achieve sustainable, ongoing historical comparative benchmarking. A consistent and trustworthy voice for an unbiased comparison can be delivered through periodic reports and briefings, as well as through updated digital dashboards.
Meet Our Lead Analysts
Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.
Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.
Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.