Earned Media continued to be a hot topic on the Cision blog this month. Not only did we discuss how important it is for your client outreach and brand loyalty, but also how to weave it into ROI to get buy-in from your c-suite executives.
In addition, we dove into how to make sure your copywriting is the best it can be, as well as how media monitoring can help you navigate potential PR crises.
Here are the top five blog posts on Cision in August:
The most important way to begin any conversation with a CEO and other executives is to focus on return-on-investment (ROI) as early as possible. TD Bank CCO Ronald Alepian shares this and more advice in our top post this month.
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.
Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.
To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media. We detailed a few ways to create trustworthy interactions that contribute to satisfied consumers and real brand loyalty.