Today we welcome a new age in modern communications — an age where PR pros buck the status quo and start to think differently about how to bring tangible value to an organization.

Comms pros can no longer fracture the tenets of their profession: media targeting, content distribution, monitoring and campaign analysis need to be redefined and aligned under a new strategy called Earned Media Management.

Earned Media Management is the combination of technology, data, processes and analysis to modernize comms from an expense into a business driver — and a great way to implement this is by adopting the TEAM model. To learn more about the TEAM and Earned Media Management download The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better, and check out the infographic below.

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About Nick Bell

Nick Bell is the VP of Marketing Communications at Cision. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

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