Last month’s JUNO Awards had Canada’s top musicians vying for the coveted statues. While record sales and a predetermined governing body determined the recipients, social media had its own set of winners. Utilizing Cision’s Social Software, we analyzed the chatter on Facebook, Twitter, YouTube, Instagram, and blogs throughout the weeks leading up to, during, and after the awards to monitor the conversations surrounding the event. In the end, not only did we determine the most used social channels, but also accurately predicted the winners in multiple categories.
Check out the infographic below (or download the pdf version here) for the results of our social media analysis.