Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Award-winning marketing innovation agency, Fingerpaint is committed to creating and executing meaningful brand experiences for each of their clients. Demonstrating the ROI of communications campaigns to existing and potential clients, was a common challenge faced by Fingerpaint.

“Clients come to us and say that they know they need PR, but we need to show them the value of the work we do with tangible results and ROI,” said Lynita Johnson, in public relations at Fingerpaint.

Using three different services to manage various communication components was a time-consuming operation. Deciding to streamline its approach with a focus on analyzing campaigns and reporting accurate results, Fingerpaint switched to an all-in-one, integrated platform: Cision Communications CloudTM.

“Cision is the only truly integrated platform in the market. We chose Cision because of its efficiency and how intuitive the program is to use,” explains Johnson.

Cision Communications CloudTM allows Fingerpaint to maximize earned media potential and execute a unified multichannel strategy, while demonstrating and reporting on the ROI of the communications programs.

Read the case study in full to learn more about how Cision Communications CloudTM has helped Fingerpaint improve:

  1. Influencer Outreach
  2. Earned Media Performance
  3. Share of Voice Analysis
  4. Media Relations Management
  5. Engagement Analytics

“Showing a direct link between what we do, the coverage we helped to secure and how it drives traffic and leads for their business is critical to win and retain new business,” Johnson said.

To view Fingerpaint’s results in further detail, click here.

About Melissa Meyer

Melissa Meyer is a community manager for Cision. She has over five years experience in PR, writing and social media management and oversees Cision’s exclusive online customer community, Cision City. You can find her chatting about all thing PR, pop culture and basketball @_MelissaMeyer

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