Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®. The conversation took place on Baer’s popular technology show MarketingMarvels, and covered how the Comms Cloud™ brings a suite of solutions together to help communicators create, manage and measure campaigns.

Read the original article on Convince & Convert, or watch the interview below for a demo that explains how the Comms Cloud™ can help you identify and interact with influencers, listen to media channels to find trending topics, distribute content, monitor performance and measure impact like never before.

About Tony Hardman

Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn: www.linkedin.com/in/anthonyhardman

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Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of...