If you’ve ever said to yourself, “I wish I had more time in a day!” then you need to remember the age-old adage: work smarter not harder.
Communication professionals have more on their plate than ever before – we’re creating rich-content, pitching journalists, and reporting back on the success of our work. Doing all of that without the right tools for the job can make our work lives unbearable.
Today we’re excited to announce that the Cision PR Edition, the latest media intelligence solution from Cision, is available in Canada. Here are the three ways it can help streamline your workflow and get better results on your campaigns so you can work smarter:
1. Media relationship management
In recent weeks we’ve written about how a customer relationship management tool or CRM can help you track the success of your communication campaign. Just like a CRM, Cision PR Edition is your solution to tracking how you work with journalists and other media influencers.
Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. Plus, by connecting to Google Analytics, Cision PR Edition now helps you identify who is affecting your bottom line by showing the outlets that drive the most traffic back to your site.
Influencer marketing is a growing tactic and brands that look to enter this space often struggle with finding relevant influencers who can speak to a targeted niche. Cision PR Edition gives brand managers and communicators the back-story to thousands of influencers across the country. We actively engage with our influencers and have a team of Canadian media researchers who review their profiles and make tens of thousands of updates a day.
When you know what an influencer is interest in and how large of an impact their work has on your niche, you can make better decisions about your influencer marketing program. Cision PR Edition gives you the capacity to build that program and find the people you need to connect with to make it work.
3. Automated reports and alerts
Working with PR metrics and sharing insights with your team can be time consuming. With Cision PR Edition you can setup alerts on the content types and publications that you absolutely need to know you’ve been covered in.
With advanced filtering, you can produce charts to monitor your share of voice and media type for easy reporting back to your business leaders. You can also create customised, automated news briefs to share with your team daily, weekly or whenever you need it.