Trends

Set Yourself Up for Earned Media Success by Better Targeting Your Outreach

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Key Events that Shaped the Canadian Media Industry in 2016

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Canada’s Top 20 Daily Newspapers

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Valentine’s Day Campaigns We Love

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

What Edelman’s Trust Barometer Tells Us About PR in 2017

Looking through a Canadian lens, here are a few insights from Edelman's recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Track These Five Social Media Trends in 2017

Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching...

What’s Your Facebook Live Strategy for 2017?

As 2016 comes to a close, we've begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.

Trying to Plan Your 2017 Editorial Calendar?

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

What to Consider Before Tapping into Trending Topics

A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.

Why User-Generated Content is a Must-Have for 2017

With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.

How OpenTable Exceeded Expectations with a Multimedia-centric Campaign

OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.

BuzzFeed and VICE Don’t Need Mainstream Credibility

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word ... disruptive.

Are You Sure You’re CASL Compliant?

If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you're unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.

Three Predictions About the Future of Influencer Marketing

What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.

Why Should Marketers Care About Dark Social?

Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let's break it down.

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