Trends

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.

Erienne Muldoon - August 21, 2017

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Tony Hardman - August 16, 2017

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which […]

Jeff Vanderby - August 9, 2017

On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]

Melissa Meyer - June 27, 2017

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Cision Contributor - June 6, 2017

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, […]

Gini Dietrich - June 1, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Cision Contributor - April 25, 2017

Spring has sprung and Canadians are anxiously planning their summer vacations. Whether it’s to indulge in our inner wanderlust, or […]

Cision Media Research - April 12, 2017

  When brands talk about experience, they are often referring to the customer or user experience. But what about the […]

James Rubec - April 10, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs.

James Rubec - April 5, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Cision Contributor - March 29, 2017

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017
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