Trends

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Melissa Meyer - March 3, 2017

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…

Amy-Louise Tracey - December 30, 2016

As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.

Amy-Louise Tracey - December 21, 2016

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

Amy-Louise Tracey - December 14, 2016

A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.

Amy-Louise Tracey - December 7, 2016

With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.

Amy-Louise Tracey - December 2, 2016

OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.

Amy-Louise Tracey - November 18, 2016

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word … disruptive.

James Rubec - November 16, 2016

If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you’re unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.

Amy-Louise Tracey - November 11, 2016

What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.

Amy-Louise Tracey - November 10, 2016

Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let’s break it down.

Amy-Louise Tracey - November 3, 2016
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