In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.
Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]
On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […]
Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]