Trends

Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

How a Brand’s Position Can Drive Disruption

At the core of any product should be three things; the customer, the offering and the brand. If any one […]

Content Strategy Lessons from the Women of Game of Thrones

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.

How Earned Media Impacts Consumer Trust and Lead Generation

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

What PR Pros Need to Know About UTM Codes

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which […]

Canadians, Fake News and their Take on the Media Industry

On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]

Understanding Influencers and the Benefits of Borrowed Trust

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Creating Inspirational Marketing Moments for Your Customers

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Driving Business Results with Measurable PR Goals

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, […]

Why World #PressFreedom Day Should Matter to Brands

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

What Journalists Are Saying About News Releases & Multimedia

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

How the Associated Press Fights Fake News on Facebook and Everywhere Else!

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Personalization & the PR Experience

  When brands talk about experience, they are often referring to the customer or user experience. But what about the […]

The Role of Emotion in PR

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs.

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