Trends

On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]

Melissa Meyer - June 27, 2017

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Cision Contributor - June 6, 2017

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, […]

Gini Dietrich - June 1, 2017

When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.

Annemaria Nicholson - May 3, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Cision Contributor - April 25, 2017

Spring has sprung and Canadians are anxiously planning their summer vacations. Whether it’s to indulge in our inner wanderlust, or […]

Cision Media Research - April 12, 2017

  When brands talk about experience, they are often referring to the customer or user experience. But what about the […]

James Rubec - April 10, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs.

James Rubec - April 5, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Cision Contributor - March 29, 2017

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Melissa Meyer - March 3, 2017

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017
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