Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]
On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […]
Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public