When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public
Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.
Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…
As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.
A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.