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The Difference Between Paid & Earned Influencer Relationships

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Five Tips for Creating a Coordinated Email & Social Strategy

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]

Tips for Improving Your Social Media Targeting Strategy

One of the biggest challenges for social media marketers is ensuring that you’re actually reaching your desired audience. The ability […]

The Importance of Executive Brand Situational Awareness

When money’s coming in, we’re happy. When it’s trickling in, we start asking for answers. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness.

Six Pitch Tips for Getting into Holiday Gift Guides

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Tips for Writing Impressive Keynote Speaker Announcements

Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The […]

Enhance Your Non-Profit’s Communication Strategy in Three Steps

Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.

INFOGRAPHIC: Cision Celebrates 150 Years

To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.

Consider These Five Digital Branding Tips

After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]

Building the Best Lead Generation Form

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Building Trust With Authentic Content

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Data, Storytelling, and Communications: Insights from #CisionWorldTour Toronto

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]

Does Your Company Need a Ghostwriter?

Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution! Read on to learn more about when it's right to hire a ghostwriter.

Canadians, Fake News and their Take on the Media Industry

On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]

Creating Awesome Instagram Posts on Your Desktop

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

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