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Seven Content Marketing Challenges (and How to Tackle them)

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]

What is the Value of Earned Media?

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

How Distribution Can Help Your Company’s Share Price

When trying to maximize news coverage so that your stock price accurately reflects your company’s value, no audience should be […]

Five Ways to Reimagine the News Release

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Audit Your Earned Media Strategy in Seven Steps

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

9 Ways to Attract Influencers to Your Content

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Four Ways of Leveraging Emotions to Boost Digital PR

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

Content Strategy Lessons from the Women of Game of Thrones

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.

How Earned Media Impacts Consumer Trust and Lead Generation

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Why Social Sharing is an Important Step in the Pitching Process

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]

Four Key Elements for Writing High-Quality News Releases

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]

What PR Pros Need to Know About UTM Codes

It’s always great to be the one at the table who’s got the answers. The one who, when asked “Which […]

The Future of PR Measurement With Kevin Akeroyd (Video)

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

The Cision Communications Cloud™ Receives its First Industry Recognition

The party never stops at Cision. via GIPHY We just finished celebrating our 150th anniversary (and brand launch, and IPO!) […]

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