Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The […]

Caterina Lui - July 24, 2017

Around here, “change,” “transformation” and “taking it to the next level” are terms used daily — and we’re embodying these […]

Kevin Akeroyd - June 30, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]

Bruce Kennedy - June 29, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for […]

Bruce Kennedy - May 25, 2017

The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. […]

Erienne Muldoon - May 23, 2017

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” — Brian Solis

Annemaria Nicholson - May 5, 2017

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word … disruptive.

James Rubec - November 16, 2016

A marketing event is your chance to showcase how put-together your brand is. The signage, food choices, invitations and even the music can have an impact on the impression that’s made.

James Rubec - July 22, 2016

how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.

James Rubec - June 15, 2016

What’s killing the Canadian media? According to Mark LaVigne, principal of Hunter-LaVigne Communications and lecturer with Centennial College and Western University, it is two things:
1. Streaming services like Netflix
2. Media convergence

James Rubec - June 2, 2016

We Canadians are well known for our sense of humour and this extends to our grand tradition of branded April Fool’s Day gags. This year, three initiatives have captured the nation’s attention this morning by playing directly to Canadian identity.

James Rubec - April 1, 2016

Many of today’s social media influencers have hit the sweet spot with their followers, between providing trusted insight and paid promotion. What makes this balancing act work is an influencer’s level of authenticity and the trust they’ve built with a niche following.

James Rubec - March 11, 2016

Influencer marketing isn’t about finding people with the most followers. Instead target those with most engaged audiences that fit your brand’s target. Are you doing it right?

James Rubec - February 24, 2016

Montreal’s Osheaga music and arts festival is one of Canada’s most popular outdoor music events with over 135,000 attendees visiting Parc Jean-Drapeau between July 31 and August 2. This year was the festival’s 10th anniversary and to celebrate its continued success we monitored its popularity on social media and wanted to share what we found.

James Rubec - August 5, 2015

Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches.

James Rubec - July 31, 2015
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