Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word … disruptive.

James Rubec - November 16, 2016

A marketing event is your chance to showcase how put-together your brand is. The signage, food choices, invitations and even the music can have an impact on the impression that’s made.

James Rubec - July 22, 2016

how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.

James Rubec - June 15, 2016

What’s killing the Canadian media? According to Mark LaVigne, principal of Hunter-LaVigne Communications and lecturer with Centennial College and Western University, it is two things:
1. Streaming services like Netflix
2. Media convergence

James Rubec - June 2, 2016

We Canadians are well known for our sense of humour and this extends to our grand tradition of branded April Fool’s Day gags. This year, three initiatives have captured the nation’s attention this morning by playing directly to Canadian identity.

James Rubec - April 1, 2016

Many of today’s social media influencers have hit the sweet spot with their followers, between providing trusted insight and paid promotion. What makes this balancing act work is an influencer’s level of authenticity and the trust they’ve built with a niche following.

James Rubec - March 11, 2016

Influencer marketing isn’t about finding people with the most followers. Instead target those with most engaged audiences that fit your brand’s target. Are you doing it right?

James Rubec - February 24, 2016

Montreal’s Osheaga music and arts festival is one of Canada’s most popular outdoor music events with over 135,000 attendees visiting Parc Jean-Drapeau between July 31 and August 2. This year was the festival’s 10th anniversary and to celebrate its continued success we monitored its popularity on social media and wanted to share what we found.

James Rubec - August 5, 2015

Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches.

James Rubec - July 31, 2015

Some have argued recently that Toronto’s Pan Am Games have been a marketing disaster. While tickets sales may be been slow, an event’s success can be more about the marketing and branding it provides. In this case, the global impact of the games has helped brand the city as “a place where we get things done,” according to Mayor John Tory.

James Rubec - July 24, 2015

Word choice matters and because of social media, they matter more than ever. Even a single story, editorial, or blog can help affect change in days rather than traditional regulatory paths that can take decades.

James Rubec - July 16, 2015

The Canadian Public Relations Society’s annual conference, Engagement and Impact, wrapped up yesterday in Montreal after three days of TK-CONTENT […]

James Rubec - June 4, 2015

PR and communications professionals from across Canada have come together in Montreal for the Canadian Public Relations Society’s annual conference, […]

James Rubec - June 1, 2015

In a single tweet celebrities can rocket a PR message into the stratosphere. Think back to the 2014 Oscars when […]

James Rubec - May 13, 2015

By Amber Mac, Executive Producer, nextMEDIA 3.0 This post was originally posted on nextMEDIA 3.0’s blog Unless you have a son […]

MXGroup Admin - September 3, 2014
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