Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word … disruptive.
how do you provide an online audience engagement opportunities with such in-experiences like an adult-sized ball pit? Through multi-channel content distribution and a very large team utilizing the latest social media tactics.
What’s killing the Canadian media? According to Mark LaVigne, principal of Hunter-LaVigne Communications and lecturer with Centennial College and Western University, it is two things:
1. Streaming services like Netflix
2. Media convergence
We Canadians are well known for our sense of humour and this extends to our grand tradition of branded April Fool’s Day gags. This year, three initiatives have captured the nation’s attention this morning by playing directly to Canadian identity.
Many of today’s social media influencers have hit the sweet spot with their followers, between providing trusted insight and paid promotion. What makes this balancing act work is an influencer’s level of authenticity and the trust they’ve built with a niche following.
Montreal’s Osheaga music and arts festival is one of Canada’s most popular outdoor music events with over 135,000 attendees visiting Parc Jean-Drapeau between July 31 and August 2. This year was the festival’s 10th anniversary and to celebrate its continued success we monitored its popularity on social media and wanted to share what we found.
Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the conversation on social media to find out who is talking about the tournament and what they are saying. You will also find a list of the top players’ social handles so you can follow along throughout the matches.
Some have argued recently that Toronto’s Pan Am Games have been a marketing disaster. While tickets sales may be been slow, an event’s success can be more about the marketing and branding it provides. In this case, the global impact of the games has helped brand the city as “a place where we get things done,” according to Mayor John Tory.